Archive for October, 2016

Growing South Africans Great . Inspirational video by THE GAME PLAN

Posted on: October 20th, 2016 by Rob Opie No Comments



  Great is not something you’re given in life . Great is something you must take in life




Hats off to Mamelodi Sundowns  and the Free State Cheetahs  who stepped up to the plate this past weekend – stepping inside great –  and showing the nation that nothing is impossible when a  team becomes united in mutual trust and purpose .

BLOEMFONTEIN, SOUTH AFRICA - OCTOBER 22: Francios Venter (C) of the Cheetahs and team mates cellebrating after winning the cup during the Currie Cup Final match between Toyota Free State Cheetahs and Vodacom Blue Bulls at Toyota Stadium on October 22, 2016 in Bloemfontein, South Africa. (Photo by Johan Pretorius/Gallo Images)


And it was the manner in which the  Free State team played which spoke so much about what is to come –  sweeping all opponents aside with a new sense of  Faith , Confidence and Belief.

FCB is indeed the Champion’s Cocktail.

We have great players in our country and when great coaches and great leaders step up to support them, everything  becomes possible.

Great happens.  And one can almost sense a new mindset – a new horizon lead by sport.

Looking for some added value  2016 year – end  inspiration ?

At THE GAME PLAN we wanted to put something special  together and pay tribute to :

Great South Africans who inspire us to be Greater

Here’s  a three minute  video to do just that: GROWING SOUTH AFRICANS GREAT .

Hope you enjoy it.

Just click to view below , It’s MAHALA .Please do share it.

You’re also most welcome to use this video to inspire your work team at year end.

Halala South Africa.

Till next. Go Great


Special Thank You :

It always takes a team to do anything great.

aaaimage29-1132x509Thanks to Dan at Plume Productions for editing the video and just being  ”Dan the Man” , and thanks to Paul Almeida at Hot FM – the  hottest radio station which you can catch on DSTV  Channel  922  ( if you’re  far from the Golden City )

Thanks to all my special mentors – you know who you are.

Thanks to Jose , Doug and Warrick –  Great South Africans who believe.


Rob Opie is a Brand Strategist, Author, Speaker, and Performance Coach to Business executives, Corporate teams, Sports teams and Individuals.


Find out more about his game -changing ON LINE SHORT COURSE .

PERSONAL BRANDING by branding expert: Rob Opie. One week dynamic short course which will provide you with a high level Brand Blueprint for both your Professional and Personal life – helping you to reach that next level of great.

How to fix Bok Rugby. Start with the Bok Brand.

Posted on: October 18th, 2016 by Rob Opie No Comments






To hear some tell it, April 23 1985 was a day that will live in marketing infamy… spawning consumer angst the likes of which no business has ever seen.  





Even the greatest brands sometimes get it wrong.

Great brands do falter at times, but the truly great brands are the ones that bounce back stronger.

In this article , I draw a few parallels to help ‘Our Bokke’  bounce back onto the road called  Sustained Success and Significance.

aaaa960In 1985, Coca –Cola faced with plummeting market shares, made their move.

Believing they were in the business of great taste and backed by extensive research they introduced NEW COKE.

They believed Coke’s one thing was: GREAT TASTE.

They were to learn the hard way, to find out that Coke’s one thing was: A GREAT AMERICAN TRADITION.

Coca Cola’s switchboard crashed overnight. Americans revolted. Americans said NO.

Coke knew instantly that they had made a big mistake, re- introducing Classic Coke and the brand bounced back even stronger. Americans said thank you for listening.

We missed what we had.

Coke learnt a valuable lesson and restated their brand purpose:

to create open happiness.

From disaster spurned opportunity. This is what great brands do.

Some people might even tell you that Coca Cola planned the move.

aaaa3064102-inline-i-1-tiger-woods-entrepreneur-inside-the-superstars-new-startup-tgrHere’s another great brand which has recently faltered:

Brand Tiger Woods.

For more than a decade Tiger dominated world golf. Today he’s ranked at a lowly 786.

And it’s not on the technical side of the game where Tiger has got it wrong.

Tiger fell into the trap of  :

Chasing the Game.

And chasing the game will take even the greatest brands down the road called ”Burn Out.”

Tiger eventually wore himself out with his obsessive focus on the goal he had set for himself – to chase down Jack Nicklaus’s record 18 majors.

Great brands are built by focusing on the journey, not chasing the result.

Great brands achieve great clarity on their higher purpose in life . For a sporting superstar like Tiger, his purpose should read like this:

To Entertain,  to Educate and to Enrich the lives of others through his god given talent.

If Tiger could focus on just that ,  THE ONE THING WHICH HE IS GREAT AT  ,  and forget the chase – the result – he would automatically relieve the unrelenting pressure he unwittingly stacks on himself.

If you want to have a chance – you have to give yourself a chance.

Note: Tiger has recently launched his new brand interests  : TGR .Tiger Woods Ventures ,with the help of brand experts Sub Rosa , so maybe things are about to change for this sporting superstar – or maybe not,  if he keeps placing pressure on himself  ?


The Springbok brand is another brand which is currently in the crosshairs – and at high risk of going down the road called ‘Burn out ‘ .

Many rugby fans and past players have recently taken to social media to share their heartfelt views on Bok rugby, but as one of my great mentors once told me:

Nobody has ever won a test match from the grandstand

A quick reality check and diagnosis on the Bok Brand reveals the following:





It’s high time to RETHINK, REFINE and REBOOT.

The Bok Brand owns a very powerful branding proposition – one which is of national importance:

THEIR ONE THING is called:


And their brand blue print should read along these lines:


to Create National Gees

Priorities: (The Four Pillars of Success)


Operational Excellence

Development & Diversity


Performance Goals:


  1. Invest in Bok Brand as per four priorities/ the four pillars of success  :  this entails Entertaining ( winning ) , Educating and Enriching lives of all stakeholders
  2. Capitalise on our national strength in diversity
  3. Host Rugby World Cup 2023


What SA Rugby needs is someone with the innate talent to unite diverse stakeholders in mutual trust and purpose.

aaaarwc-2013-lrgWe all witnessed how Soccer World Cup 2010 united our great nation.

It’s vital that we now leverage Rugby World Cup 2023 to do the same.

RWC 2023 is the lure to get more people – more players into the game .

Someone needs to get us all singing off the same hymn sheet fast .

We need to play to our strengths, one of which is our national diversity.

However, trying to enforce racial quotas will do little to create national gees – as it risks placing a once potent brand on a bumpy road to burn out.

We need to keep investing in diversity and development, but understand that winning in sport demands picking the very best.

To be the best – you must pick the best

We have some of the greatest players in the world, but it will be near impossible for them to perform against the very best in the world  – given the ongoing non – alignment of the Bok Brand Blueprint.

Twickenham is going to be a huge challenge,  unless we can inject some new found Faith , Confidence and Belief .

 If you chase two rabbits, you will not catch either one – Russian Proverb

Rob Opie is a Brand Strategist, Author, Speaker, and Performance Coach to Business executives, Corporate teams, Sports teams and Individuals.


Find out more about his game -changing ON LINE SHORT COURSE .

PERSONAL BRANDING by branding expert: Rob Opie. One week dynamic short course which will provide you with a high level Brand Blueprint for both your Professional and Personal life – helping you to reach that next level of great.

There can be no team within a team.

Posted on: October 3rd, 2016 by Rob Opie No Comments





You know you’re in trouble when teams develop within teams  






Some of the most compelling lessons in life come from the field of sport.

Sport dramatises life .It speeds up winning and losing. The successes and failures are transparent and open for all to see.

Sport being a microcosm of life.

None more so than this past weekend when Mercedes handed the podium to Red Bull in Malaysia.

It’s clear that Lewis Hamilton and Nico Rosberg have become teams within a team –  and things are starting to go wrong, but team boss Toto Wolff is having none of it.

We will not allow two teams to exist within one team. There is no Team Hamilton and no Team Rosberg. We need to develop people. If they are capable of growing, they might have another job and this is part of reshuffling which is permanently going on behind the scenes. I perfectly understand Lewis. In any sports team it can have a psychological effect depending on who you work with. But no football player would tell Jose Mourinho or Pep Guardiola who he’d like to play with. It’s the manager’s call to decide who is in the squad.”


While the drivers are seen by everybody as the ultimate heroes, he went on to explain the bigger game that is formula one racing.

You might be playing with somebody you like or somebody you don’t like, but it is about the squad winning. I understand that as a driver you want the perfect cocoon but it’s about how we can develop 1,500 people — not one.


Toto Wolff is now faced with the No.1 challenge of every great manager, coach, boss or CEO – to keep the Team Brand and Individual Brands aligned, fuelled and gelled.

Having dropped many of the greatest players out of his team, great managers like Sir Alex Ferguson are great – because they detect at an early stage when Individual Brands become detrimental to the future of the Team Brand.

They take action to protect the team brand, as teams within a team do not work.

After all is said and done, Toto Wolff has a German board to answer to, and it’s becoming pertinently clear that he is sending Lewis Hamilton a message.

Man up, align or move out.

No one person is bigger than the team.

The Mercedes brand counts for more. And it’s far stronger than Brand Hamilton.

Rob Opie is a Brand Strategist, Speaker, Author and Performance Coach to Business executives, Corporate teams, Sports teams and Individuals.


Find out more about his game -changing  THE GAME PLAN METHOD .