POWER UP YOUR PERSONAL BRAND : FREE e-LEARNING PROGRAMME.STEP #2.THE BRAND DIAGNOSTICS.

18 June 2024, Tuesday
The Game Plan

 

The most important thing I have learnt in life is to focus my energy on what’s important in life“: Bill Gates 

 

 

Welcome to STEP #2 on our Covid-19 e-Learning journey.

When it comes to doing Brand Diagnostics on your personal brand , there are two key questions to be asked:

#1. What’s currently working for you?
#2 What’s currently not working for you?

We all have finite energy levels, which make it paramount for us to focus on what’s currently working for us.

And rewire what’s currently not working for us.

I like to refer to this as the 90/10 RULE, as it’s near impossible to run away from everything that’s not working for you.

The aim is to invest 90 % of your energy into what’s working for you – the right stuff.

Don’t sweat the other 10 %, unless that 10 % is on a growth path, and starting to place increasing constraints on either your personal and professional life.


Eli Goldratt wrote a brilliant management orientated novel: THE GOAL, which explores:

“The Theory of Constraints”

His book delves into constraints (bottlenecks) – how to alleviate them – and applications of these concepts in real life scenarios.

He describes how a chain is only as strong as its weakest link

If one part is weak – it then jeopardizes the integrity, the quality, and the effectiveness of the whole.

It’s the same in real life

It’s important to identify what’s not working for you – are there any constraints?

Constraints must either be removed, or ring-fenced as part of your 10 % planning.

How is this best achieved?

The smart thing to do is a FIVE POINT BRAND DIAGNOSTIC CHECK – on the key success (or failure) drivers in life, namely:

Mindset * Knowledge * Health *Support * Game Plan

Let’s take a closer look at these key drivers – and how people can either get them right or wrong.

#1: THE RIGHT MINDSET: The power of human choice.  

 The game responds to hard work and the right mindset:  Virat Kohli : Indian Cricket captain                                                                                        

In order to win consistently in life, you’ve to SET UP RIGHT.

Setting up right means adopting the right mindset.

Many people believe that this is all about maintaining a positive outlook on life, as opposed to a negative one.

This is not what it’s really about– as we all live in an optimally balanced two – sided universe.

Consider that there is positive vs. negative; win vs. lose; right vs. wrong; love vs. hate; challenge vs. support; joy vs.sad; pleasure vs. pain; day vs. night; hot vs. cold; criticism vs. praise and on and on.

If you believe that you must be ‘positive’ all the time – then you’re setting up wrong.

What you are doing is creating unrealistic expectations for yourself.

We must accept that we will face negativity in life.

It’s part and parcel of the game of life.

The right MINDSET is something different.

It’s about making the right choice between playing:

Victor of Victim

A victim mindset is the #1 constraint that holds most people back in life – those who see life as an everyday rollercoaster ride.

Nothing seems to go right for them and they constantly wondering when the rollercoaster ride will come to an end?

Here’s the key point:

One’s best made plans – one’s strategies and tactics in life – will prove meaningless unless you adopt the right mindset.

It’s important as one’s mindset, habits and internal dialogue are vital ingredients on one’s path to human greatness.

Check your inner voice from time to time – as there is no middle ground in the VICTOR or VICTIM choice.

Mindset matters most.

 Never confuse the most important part of you – your subconscious mind. You cannot have thoughts of victory and defeat in your mind at the same time. The subconscious mind has the power to send sabotaging messages to your body. All it takes is one kernel of doubt : David Becker: Mind Coach

 

#2.  THE RIGHT KNOWLEDGE. The Power of Human Awareness.

When we know better, we can do better: Mayo Angelou

With Covid-19, we have all seen the proliferation of toxic ‘fake’ news.

Having the wrong knowledge is more dangerous that having no knowledge at all.

People, who operate with the wrong knowledge – or insufficient knowledge, will often adopt a defensive fighting approach.

People who have the right knowledge – sufficient knowledge – will remain calm and go on to conquer any ‘mountain’ which they may be facing.

Covid-19 included.

The great Everest explorers will tell you that there exists a massive difference in approach – and its leads to massive difference in outcome.

Those who seek to fight the mountain, often never return to base camp.

Those who seek to conquer the mountain, often summit, and return safely to base camp.

Knowledge empowers you.

I came. I saw. I conquered : Julius Caesar 47BC

 

#3.  THE RIGHT HEALTH. The Power of Human Balance.

 Note: This section includes extracts from my eBook: “No Health. No Wealth”. If you would like a complimentary copy, email me at robopie@thegameplan.co.za        

This health diagnostic check point is even more prevalent, given Covid-19.

The cold reality is that without one’s health, there is no wealth – and there can be little chance of ever achieving one’s greatest potential in life.

There is no greater constraint, than the loss of one’s health.

Here are a few top line insights from my eBook, to help you to optimize your health.

Here goes.

In health and life, the human body is designed to operate in a state of balance – and it functions optimally as a harmonious, synchronised unit.

When the mind, body and spirit are all in harmony, an optimal state of life balance exists – a state of ease.

This state of ease – our wellbeing – is therefore determined and dictated by how well we maintain balance in all three realms of health in our lives.

  • Physical – what we put into our bodies.
  • Chemical what we put in our mouths.
  • Emotional – what we put in our heads.

We must seek to adhere to one of the most powerful universal principles of health and life:

Too much or too little of anything for too long – will create of a state of imbalance; a state of dis-ease

Balance creates wellness.

Imbalance creates illness.

When we unwittingly or habitually get this universal equation wrong, we will soon find ourselves in some kind of trouble.

It can be anything from a niggling health issues right through to life threatening states of disease.

Be sure to take care of yourself in all three realms.

The physical and chemical realms are fairly easy to manage, given the advances made in medical science, but it’s in the emotional realm where people often run into troubles.

Human emotion is the ultimate resource – the ultimate force : Anthony Robbins

When it comes to the emotion realm, you will need to avoid the ‘Big Five’ emotional toxins / constraints, as they can take your life away:

Here they are, and they may surprise you:

Resentment * Hate * Guilt * Criticism * Futility
  • Long term held RESENTMENT is the cause of CANCER – sending the human cell formation process into festering disarray.
  • Long term held HATE is the cause of HEART ATTACK – constricting the flow of blood, love and joy.
  • Long term held GUILT is the cause of MOTOR NEURON DISEASE – closing down the motor neurons.
  • Long term held CRITICISM is the cause of the AUTO IMMUNE DISEASES – clogging up the human body. (includes arthritis, rheumatism, lupus, fibromyalgia and numerous other auto immune diseases)
  • Long term held FULTILITY is the cause of DEPRESSION & ADDICTION – diminishing the meaning of life.

Now you know.

Power knowledge shared with YOU on this e-Learning journey.

Very few people have any idea of the powerful role that emotions play in maintaining or destroying our health and our wealth.

You can read more on how long term held resentment fuels cancer at my non-profit cancer resource site at www.cancerchampions.co.za

Now that you know about ‘THE BIG FIVE’ destructors, it’s good to know ‘THE BIG FIVE’ emotional constructors.

They are the building blocks for sustained success and significance in life.

They are ‘the energisers’ which create and maintain health, wealth and happiness, and fortunately for all of us, they are far more powerful than the negative draining ones.

Here they are:

  • UNCONDITIONAL LOVE.

  • GRATITUDE

  • ACCEPTANCE

  • FORGIVENESS

  • JOY

 

Gratitude unlocks the fullness of life. It turns what we have into enough, and more. It turns denial into acceptance, chaos into order, and confusion into clarity. It can turn a meal into a feast, a house into a home, a stranger into a friend. Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow: Melody Beattie

When it comes to our wellbeing, we need to ensure that we do not tax the human body with constraints from the physical, chemical – and most importantly the emotional realm.

#4.  THE RIGHT SUPPORT. The Power of the Human Collective.

Nothing great was ever achieved alone : John. C. Maxwell

Covid-19 has seen most of the world pulling together in times of an urgent common concern.

The power of the human collective is always impressive to see.

In cycling, it’s common for cyclists to ride in a peloton – ride in formation.

It’s the power of leverage.

Leverage the ability to do more with less       

Scientists have proven that the effect of the peloton, can be as much as a 40 % energy saving.

In life – when people ride in the peloton and support each other – it’s largely the same.

But, in real life, there will always be someone who will not want to ride in the peloton.

That person becomes the constraint.

It’s important to guard against this type of constraint in your own real life situation.

Be sure to pick your inner circle carefully.

Be sure to pick those with similar values – and a similar vision.

Ensure that they are not your constraint.

Those who are not riding in your peloton will drain your finite energy levels.

Choose wisely. 

#5.  THE RIGHT GAME PLAN. The Power of Human Focus.

Every game has a winner – every winner has a game plan       

Covid-19 has already tested our metal.

Many of the people I speak to, talk about having one or two melt down days in lock down.

That’s just part of being human.

The best way to avoid these feelings is to have your game plan firmly in place: BRAND YOU.

We will soon be out the Covid-19 tunnel, and new opportunities will abound.

Be ready to grab those.

Next week we will look at your BRAND GAME PLAN – and how to optimally align your Purpose – your Priorities- and your Performance Goals.

The 3 P’s of Branding are the backbone of every great champion’s high level game plan which is:

Made of The Right Stuff

Post Covid19, the podiums will be empty and waiting for the winners to stand up.

Till next week…

Go Great .Go Well.

Rob


In this week’s inspiration video story  – ” If you’re gonna play the game , boy…… “


Every week on the course I would like to share an inspirational video with you – and have some fun too .

This week’s video story we go way back to 1978 , when Kenny Rogers shared some sage advice about life.

AAAHandsome-Kenny-Rogers-before-plastic-surgery

THE GAMBLER :

If you’re gonna play the game , boy. You gotta learn how to play it right ; You’ve got to know when to hold ’em, know when to fold ’em……

Enjoy the video below


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Rob Opie is a Brand Strategist, Keynote Speaker, Author, Performance Coach to Business & Sports Teams – and Life Coach to those on a journey to self-actualisation.

His game- changing THE GAME PLAN METHOD, is helping both teams and individuals throughout South Africa to achieve their greatest potential.

GET IN TOUCH:

robopie@thegameplan.co.za

www.thegameplan.co.za