To power up your Game. Power up your Personal Brand

17 July 2024, Wednesday



Making something look effortless and easy requires great effort   –   Mark . H. McCormack





The great champions of business, sport and life seem to make it all look so easy.

Talent, technique and training certainly play their part, but there is something else that sets them apart .

To power up your game – you must power up your Personal Brand.

The great champions invest heavily in personal branding – both outer branding and inner branding.

Outer branding is the image one portrays to the outer world. It’s the easy part of personal branding .

Most champions get it right , but it’s inner branding component which ultimately sets the great champions apart – and drives sustained success and significance .

Inner branding creates the inner magic , which unlocks and unleashes the outer magic – which we all see.

Great happens when they get it right – their game plans made of the right stuff

Some commentators call it  “IN THE ZONE”.

It’s a place where winning becomes easy – winning becomes a habit

Personal branding has three powerful P’s ,namely



These three potent P’s are the key ingredients of any personal brand which is made of the right stuff – bringing authenticity , simplicity and synchronicity together in a potent champion’s cocktail for greatness .

This is what makes it look easy for the great champions .

AKRON, OH - AUGUST 03: Tiger Woods hits off the third fairway during the final round of the World Golf Championships-Bridgestone Invitational at Firestone Country Club South Course on August 3, 2014 in Akron, Ohio. (Photo by Gregory Shamus/Getty Images)

When Tiger Woods dominated word golf for nearly a decade , sports psychologist Steven Kosslyn had this to say.

 In Tiger Wood’s head there is an orchestra. And it’s not just that some of the orchestra’s players are virtuosos, a lot of them are! How they interact makesTiger what he is. There is a confluence in his brain,his person, his world, his goals and beliefs ,his culture. He has all the aces.’

It’s not uncommon for even the greats to sometimes find themselves stuck in life. Nine times out of ten , it has nothing to do with the power T’s – their Talent , their Technique or their Training .

It happens when they get their personal brand in a tangle by failing to align their power P’s – Purpose , Priorities and Performance Goals :


I put myself thru hell and back in the last few years. I believe I did it to myself. I entangled my life – Joost van der Westhuizen




Now, let’s go back to making it look easy.

At THE GAME PLAN we want you to be great .

To help you , we have modelled and packaged what the great champions know , do and importantly do not do  –  in a powerful ONE WEEK ONLY ONLINE SHORT COURSE – which can be taken by anyone , anytime , anywhere .

It’s all made real easy for you.

As we say at THE GAME PLAN :

Every Game has a  winner . Every winner has a GAME PLAN

 Click on link below to find out more :

PERSONAL BRANDING SHORT COURSE. Power up your game – Power up your brand.

Invest today

Perhaps Richard Branson sums it up best :

Branding is everything

Please do let me know what you think :

Rob Opie is a Brand Strategist, Speaker, Author and Performance Coach to Business executives, Corporate teams, Sports teams and Individuals.


Find out more about his game -changing  THE GAME PLAN METHOD .

  • Rob’s latest book: The Game Changers: Good to Great to Greater is available FREE to readers as an instant digital download on his site :