From the Gupta saga, to the Steinhoff fiasco, to the looting of VBS and on and on – 2018 has not been a great year for South African businesses.
But, here is the good news….
The ‘disgraced dominoes ‘are beginning to fall. And they are falling faster and faster as President Cyril Ramaphosa ramps up his game plan to put Brand South Africa firmly back on the path from Good to Great to Greater.
In this week’s article I take a closer look at how management’s (and individual’s) GROWTH STRATEGY – can easily turn into a GREED STRATEGY.
I outline THREE ways to guard the fine line between Growth and Greed …..
DE-EMPHASE GROWTH. EMPHASIZE GREAT.
Many companies find themselves caught up in what is known as ‘The Growth Trap’- that of chasing the numbers – chasing the game – chasing GROWTH.
Cultures which relentlessly focus on ‘hunting down the numbers’ – can set the wrong tone – by sending out a message of win at all cost.
Is it sustainable? No.
It’s far wiser to focus and build one’s culture on being: ‘’GREAT’’.
Great defined as :
SUCCESS & SIGNIFICANCE SUSTAINED.
GREAT sets the stretch, GREAT sets the commitment and importantly GREAT sets the tone – the way things will be done.
DETERMINING YOUR HIGHEST VALUES
Companies (and individuals) who fail to determine and adhere to sound value systems, will find themselves crossing the fine line from Growth to Greed.
Values determine your destiny. Values tell you when to say NO. Values tell you when to walk away.
Values serve as your compass in good times – and your scaffolding in challenging times
DON’T CHASE THE RESULT
Chasing the numbers – chasing the result – chasing the game – wears both teams and individuals down.
There can be nothing more exhausting than a boss or a sports coach – who piles on the pressure by placing the focus on the numbers – demanding the results.
Eventually corners will be cut to satisfy ‘’the boss’’…..”the coach”.
Success is found in the process, not the result
Focus on the process (doing the right things- doing things right) – and the results will come.
Living the journey sustains great.
READ MORE ABOUT ROB’s NEW POWER TALK – click on link below
PERSONAL BRANDING:POWER UP YOUR BRAND.POWER UP YOUR LIFE. How to achieve your greatest potential in life
If you do not empower yourself, someone or something will overpower you : Dr John de Martini
Rob Opie is a Brand Strategist, Entrepreneur, Inspirational Speaker, Author and Performance Coach.
He helps both teams and individuals to achieve their greatest potential in life.
GET IN TOUCH: BOOK ROB TO TALK WITH YOUR TEAM .