Branding is Everything – Richard Branson
Branding is Everything
We will be exploring the power that lies in PERSONAL BRANDING.
I will be sharing with you the strategies and tactics , which the great champions employ, to build POTENT PERSONAL BRANDS .
And I will be showing you how to build your very own potent PERSONAL BRAND.
This could quite easily be the most important newsletter you will ever read.
Ok, let’s first clarify that – as I not here to show you how to build your ‘OUTER ‘ personal brand ( called your image ). I’m here to help you to build your ‘ INNER ‘ personal brand – the part which defines YOU – the part which will dictate YOUR destiny.
It’s the part of your PERSONAL BRAND which serves as :
your compass in good times and your scaffolding in challenging times
We will be going inside the Game Plans of sporting greats like Tiger Woods , and business greats like Richard Branson, to explore how they get it right at times – and how they get it wrong at times .
Yes , even the best of the best , get it wrong at times – and spectacular sporting careers are seen to come crashing down.
That’s when they fail to invest in themselves – they fail to invest in their own INNER PERSONAL BRANDS .
One of the questions I like to ask of my audiences is :
Name the most valuable brand in the world , as of today ?
The answers mostly vary from Coke to Google to Samsung to Facebook to Apple and on – and on .
But, these are not the answer I am looking for as a Performance Coach ……….
That’s because the MOST VAUABLE BRAND IN THE WORLD TODAY is undoubtedly :
Think of it like this > a Coke , an IPhone, a Samsung – are all easily replaceable within minutes –
YOU ARE NOT REPLACEABLE !
My Advice. Invest in Yourself. Warren Buffett
Let’s take a closer look at the Tiger Woods story . It’s a fascinating story of two halves.
Someone who realized his greatest potential in his first half – and then things changed dramatically .
For more than a decade , Tiger Woods dominated world golf – he transcended the game . At one point , Harvard psychologist Steven Kosslyn , summed up his dominance with the following words :
In Tiger’s ‘s head there is an orchestra .And it’s not just that some of the orchestra’s players are in virtuosos, a lot of them are ! How they interact makes Tiger what he is . There is a confluence in his brain, his person, his world, his goals and beliefs , his culture . He has all the aces .
Indeed Tiger did have all the aces in the first half of his stellar career – and one of those aces was his master tactician , his mentor , his supreme confidante – his dad , Earl Woods .
Tiger shared a military like pact with his dad , who served two tours of duty in the US Special Forces in Vietnam – and went on to become a US military strategist.
At age 31 , Tiger was well on his way to achieving the goal – the military like pact – which he had with his dad .
To become the greatest golfer that has ever played the game
That meant he had to haul in Jack Nicklaus’s record of 18 major wins.
For, Tiger chasing down goals, chasing the result , worked for him in his first half career . Ofcourse , he had his dad with him . That was his one and only comfort zone .
For Tiger it all changed on that fateful day : 3rd May 2006, when he lost his dad after a long battle with cancer .
Tiger had fallen into a trap like so many other sporting greats do . (And so many business executives do)
Chasing the Game
And it’s one that often leads to BURN OUT . Make no mistake , Tiger’s chronic injuries are tantamount to burn out.
After the tragic loss of his Dad, Tiger needed a LIFE COACH – to effect what is called a R.T.S. – a radical tactical shift – to pull him away from the constant relentless pursuit of his goal to haul in Jack Nicklaus’s record , and to rather FOCUS HIS ENERGY on the bigger picture.
To Entertain . To Educate , To Enrich the lives of others through his innate god given golfing genius
What Tiger needed was a new higer level SECOND HALF GAME PLAN
Sadly , Tiger’s career collapsed with his last major victory coming in 2008, at the tender young age of 33 . His second half game plan became one of self sabotage – and failing to the release the pressure valve created by the military pact he established with his dad – one which demanded domination .
And no one can keep that up.
Tiger’s story is one of what appeared to be a flawless OUTER brand – yet flawed INNER brand .
That will become clear as we explore personal branding further in this newsletter.
HERE’s HOW TO POWER UP YOUR GAME .POWER UP YOUR PERSONAL BRAND
Here’s one of the great secrets of the great champions :
To power up your game – you must power up your personal brand
Warren Buffett , who is regarded as one of the world’s greatest investors ,shares the following sage investment advice :
My Advice. Invest in Yourself
But , herein lies the challenge . Most people do not know how to invest in themselves – invest in their own PERSONAL BRANDS .
Indeed , whether we know it or not , we’re all in the game of personal selling ( closing the deal ) and personal marketing( creating and sustaining relationships ).
Talent , beauty, strength, intelligence, kindness, wealth, humour , loyalty , power are all ways we advertise and market our value as human beings.
But , few of us truly capitalise on the inherent :
POWER OF PERSONAL BRANDING
The great champions do . It’s what sets them apart .
In this coaching newsletter I will show you how and why, so that you too can set yourself apart .
Think of PERSONAL BRANDING as the ice berg as pictured above.
There are 3 powerful P’s which are the key ingredients of a potent Personal Brand , namely
While the PERFORMANCE ”P” lies above the water and is transparent for everyone to see , it’s the two P’s which lie below the surface which become the critical ingredients of human great.
They make great things happen.
Let’s do that for you – making sure your 3 P’s are kept AUTHENTIC , SIMPLE & ALIGNED.
The first ‘P’ is your : PURPOSE.
Mark Twain is quoted as saying :
The two most important days in your life are the day you are born – and the day you figure out why
Great companies and great individuals all have powerfully articulated purposes. They start with why – not what .
Coca Cola’s purpose is “to create happiness.”
Disney’s purpose is “ to make children smile.”
Facebook’s purpose is ” to connect people”
Microsoft’s purpose is ” to empower people to do more ”
Google’s purpose is “ to organize and disseminate the world’s information”
Apple’s purpose is ” to change the status quo ”
Starbucks purpose is “ to inspire and nurture the human spirit – one person, one cup, one neighborhood at a time
Hence great organizational brands are the ones that put purpose before profit, the why before the what – and it’s no different when it comes to great personal brands.
Nelson Mandela’s purpose was ‘to deliver freedom for all ‘.
Winston Churchill’s was ‘to inspire hope’.
Bill Gates is ‘to empower people to do more ”
Elon Musk’s is ‘to elevate humanity”
Mark Zuckerberg’s is ‘ to connect everybody ‘
Let’s take a look at a sporting super star like Rory McIlroy.
For him it’s not just about playing golf – the what. It’s about the why – and it’s clarity of purpose which elevates human ingenuity from good to great to greater – and into the realms of genius.
Rory McIlroy’s purpose is :
To Entertain, To Educate ,To Enrich – the lives of others
That’s why he played in front of packed galleries at the 2017 SA OPEN – and gets paid in telephone numbers .
He uses his god given talents do this . It’s the very same for any sporting super star – those blessed with unique sporting talents.
New Springbok Captain , Warren Whiteley knows rugby is more than just a game .
The purpose of the Boks is : ”to foster national gees ”
For us , we want to be more than just a rugby team – more than just 80 minutes on the field. We want to inspire people through our actions on and off the field, We want to bring smiles to people’s faces. We want to be ambassadors for our country. We want to pride ourselves on that.
Facebooks’s Mark Zuckerberg in a recent commencement address at Harvard said the following :
Purpose is that sense that we are part of something bigger than ourselves, that we are needed, that we have something better ahead to work for. Purpose is what creates true happiness.
In his Harvard address he told one of his favorite stories of when John F Kennedy visited the NASA space center. He saw a janitor carrying a broom and he walked over and asked what he was doing. The janitor responded:
Mr. President, I’m helping to put a man on the moon
Purpose is the bigger picture in one’s life – the why in one’s life – and it becomes the key ingredient of both one’s priorities and performance in life.
You are not here to merely make a living. You are here to enable the world to live more amply, with greater vision , with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand – Woodrow Wilson
For Richard Branson it was never about student magazines, music , airports and gyms – it was about finding new ways to help people have a good time .His brand stands for ”the experience”’.
Purpose is about revealing YOUR true greatness.
EXERCISE : Have a quick go .Try to articulate your very own PURPOSE IN LIFE in one short sentence . Write it down :
COACHING TIP : Your PURPOSE is found when your PASSION meets with the universe’s needs – and you get well rewarded for sharing it with others.
Here’s mine in one sentence :
To inspire and help PEOPLE to achieve their greatest potential in life .
A clearly articulated purpose drives the focus in your life .
The second ‘P’ is your : PRIORITIES
Getting one’s priorities right is without doubt one of the most important actions one can take in life. Priorities dictate one’s destiny.
Bill Gates said :
The most important thing I have learnt in life is to focus my energy on what is important in life
Yet, it’s surprising how most people cannot clearly articulate their big five priorities in life – what is important in their lives.
Some out of ignorance, some out of fear and some because they cannot see the value in doing so.
But, one only has to look at examples of so many great sporting champions, who come unstuck because they fail to articulate their priorities.
Clear priorities help one to make clear decisions in life. Clear priorities power up your deserve level and help you get what you want in life .
EXERCISE : Can your list your BIG FIVE PRIORTIES IN LIFE – in hierarchial order ?
OK , it’s certainly not easy. Most people really do struggle to do this . So here’s a little help .
While we are all unique human beings, defined ‘ Priority Patterns ’ do exist for the great champions.
Here are the common denominators I have found – and how one’s ‘Big Five’ PRIORITIES should be stacking up – if it’s your desire to build a consistently great personal brand.
Priority Number One is BRAND YOU ( Yourself )
This one is commonly the least understood priority – in life and health – as many people regard it as being selfish to put themselves first in life .
But, remember Warren Buffett’s sage advice
My Advice. Invest in yourself
BRAND YOU is the ongoing investment in one’s personal brand, so that one can approach life from a ‘position of strength’.
It’s no different from winning in sport – you must ensure that you are always coming from a position of strength – never from a position of weakness ( otherwise you lose ).
Life is about setting up right – to be able to help others. Consider this wisdom.
Great Champions recognize that self -interest is central to one’s human design , but count the greatest gain as the goodwill of fellow humankind – Bob Bulford
Just think about all the people you could help – because you helped yourself first – to become great.
That’s what the great champions know – and do.
By taking care of yourself first, you’ll eventually put yourself in a position to have excess abundance to take care of others ~ Corey Wayne
Priority Number Two is YOUR PURPOSE ( Your professional why )
It’s the one thing that one becomes expert in– so that one can positively impact and contribute to this world – imparting great knowledge – and making a significant difference.
Every living being was born to accomplish certain purpose. It’s the knowledge of that purpose that enables every soul to fulfill it – Muhammad Ali
Priority Number Three is – YOUR FAMILY & FRIENDS ( Your personal why)
Lot’s of people see their FAMILIY as their No.1 priority , but that’s like putting the cart before the horse .
Of course family is hugely important, but the human smart thing to do is – to put BRAND YOU – YOURSELF at number one – so that you can build yourself into the best YOU that you can be .
This will allow you to be the best Dad , the best Mom ever – always coming from a position of strength .
Think about it carefully . If you neglect YOURSELF and mess things up – you can easily become a liability to your family , the very persons who are most important in your life .
Priority Number Four is YOUR HEALTH & WEALTH ( your finite resources )
With priorities 1-3 authentically aligned , you will soon find that your health and your wealth is on the up and up .
But, you will also need to continue to invest daily in your Heath and your Wealth .
This is so important that we will cover this subject in a later coaching newsletter – all on its own – sharing the health and wealth strategies and tactics of the great champions .
You will be surprized .
Priority Number Five is YOUR LIFESTYLE. ( your refuelling )
Don’t leave this important one off your priority list . Invest in the things you like to do – the things you like – your desired lifestyle .
Seek out and live a balanced life.
Why ? Because , YOU NEED TO REFUEL FOR THE JOURNEY – so that you have the required energy levels to execute with ” gutso ” on your select Priorities 1-4 .
It’s common sense ! You can not work yourself into the grave . You must find some time out to REFUEL YOURSELF
The main idea in life is not to become the richest man in the cemetery
WARNING ON PRIORITIES AND WHY THEY ARE IMPORTANT TO YOU : Don’t allow yourself to be distracted by lower priorities in your life – as they will lower your finite energy levels – they will lower your self-deserve level – they will lower your self- esteem – they will self- depreciate YOU faster than you might know – and they will eventually wear YOU OUT.
The great champions pay very close attention to all FIVE of the priorities as laid out above for you – THE BIG FIVE – so should YOU !
By doing so , they are effectively getting all the ingredients just right in a potent Champion’s Cocktail , known as FCB :
FAITH , CONFIDENCE & BELIEF
The Third P is your : PERFORMANCE GOALS
Now we are above the water again with our iceberg analogy .And it’s time to execute .
Here’s how – keeping your personal brand AUTHENTIC , SIMPLE and ALIGNED .
Choose ONLY three PERFORMANCE GOALS for your current year .
Ensure that these are all optimally aligned with your Purpose and your Priorities – as set above .
The key to achieving your performance goals , is to align them , as closely as possible.
You will become inspired to do , as opposed to continually seeking motivation to do .
I’m a big fan of what I call the 90/10 rule.
If you can now focus 90 % of your energy on YOUR BIG FIVE PRIORITIES, and YOUR THREE PERFORMANCE GOALS – life becomes easier through the clarity of your decision making .
Saying YES and saying NO becomes far easier.
Delegating all your lesser priorities to others, becomes the key to achieving :
SUSTAINED SUCCESS & SIGNIFICANCE .
The great champions FOCUS their finite energies .
It’s as if you are riding in the Peloton , and as you will see in a later GAME CHANGER on the programme – riding in a peloton can save up to 40 % of your finite energy .
The 3 P’s of Branding are the backbone of every great champion’s high level game plan which is:
Made of The Right Stuff
In this week’s inspiration video story – ” If you’re gonna play the game , boy…… “
Every week on the course I would like to share an inspirational video with you – and have some fun too .
This week’s video story we go way back to 1978 , when Kenny Rogers shared some sage advice about life.
THE GAMBLER :
If you’re gonna play the game , boy. You gotta learn how to play it right ; You’ve got to know when to hold ’em, know when to fold ’em……
Enjoy the video below
SOME READING :
Simon Sinek’s book START WITH WHY is a great – sharing stories such as how Steve Jobs created one of the greatest companies in the world .
Steve Jobs started with why – and focused on ”the why”.
He did not start a company that made great computers ( the what) – he started a company who wanted to think differently ,
to change the status quo
He did not start a company that made great computers ( the what) – he started a company who wanted to think differently ,
to change the status quo
THE GAME CHANGERS – ROB OPIE , foreword by John Robbie
How to achieve your greatest potential in your professional and personal life
This book is not published yet, but it will be yours on 1st December for Mahala . I will be taking all the feedback I get from this online programme and bolstering the book .Please do be my ghost writer, by sending me any of your stories Insight , Innovation and Inspiration.
In his latest book , Rob suggests that everyone can find the key to real achievement in life. Finding real purpose need not be random. It is an awesome proposal and one that must be investigated by anyone who fears being ordinary – John Robbie.
GO GREAT . AND PLEASE REMEMBER THE FREE ADDED VALUE AVAILABLE TO YOU ON THIS 11 WEEK PROGRAMME :
I’M COACHING LIVE BY EMAIL :
If you need any help , please email me any of your coaching questions – and I will get back to you by email.
All emails are 100 % confidential.
GET IN TOUCH . firstname.lastname@example.org
Till next week , when we take an inside look at : GAME CHANGER NUMBER FOUR : THE ONE THING – with the great champion’s Business , Sport and Life answering the all important question :
What’s the secret to life ?
THANK YOU CELL C : A special thank you to Jose and Doug at Team Cell C for their continued support of our GROWING SOUTH AFRICANS GREAT initiative at THE GAME PLAN .
Rob Opie is a Brand Strategist , Entrepreneur ,Speaker, Author and Performance Coach.
He helps teams and individuals to achieve their greatest potential in life.
TO BOOK ROB TO TALK AT YOUR NEXT CORPORATE TEAM EVENT , email me personally at :
Read more about his inspirational POWER TALKS at : THE GAME CHANGERS : GOOD TO GREAT TO GREATER.
TO BOOK A PERSONAL COACHING SESSION , email me personally at :
You can either book a TWO HOUR one-on- one coaching session( dependent on your location and my travel plans ), or a two ONE HOUR phone coaching sessions.(or skype audio): Cost R1000.00.
Find out more about Rob’s potent game- changing coaching method : THE GAME PLAN METHOD
Find out more about Rob’s new ONLINE CORPORATE TEAM COACHING PROGRAMME
Find out more about his POWER HALF DAY TEAM COACHING WORK SHOP
And here’s some more Insight, Innovation and Inspiration for Mahala :