BRAND YOU.The most valuable brand in the world today

30 May 2024, Thursday




Great is not something one is given in life. Great is something one must take in life




This article is the first in the game-changing ’Growing South Africans Great’ series.


Can you name the most valuable brand in the world today?

If like most people, you answered Apple or Coke, you would be wrong. That’s because your IPhone and your Coca Cola are both easily replaceable.YOU’RE NOT.

And that makes BRAND YOU the most valuable brand in the world today.

Warren Buffet, one of the world’s wealthiest and who is famously followed and admired as one of the world’ s greatest investors has these words of wisdom :

My advice. Invest in yourself .


Very few people get anything like their potential horsepower translated into the actual horsepower of their output in life. Potential exceeds realization for many people. YOU are the No.1 asset .And you need to know that you can become to an enormous degree the person you want to be’

Every one of us is in marketing and selling, whether we know it or not. Beauty, Strength, Intelligence, Kindness, Wealth and Power are all ways we advertise our value as human beings. But, there exists a catch when it comes to playing ‘the game of life’ right – and wanting to turn one’s potential horsepower into actual horse power.


Personal Branding has a ‘Magical Multiplier Effect’, which is capable of unlocking and unleashing one’s true potential in life – both personally and professionally.

It’s therefore critical to ensure that one’s PERSONAL BRAND is ‘made of the right stuff ‘

Branding is Everything – Richard Branson

So, what’s Personal Branding all about, and how does one take full advantage of its magical power?

Firstly, personal branding has two distinct components, namely one’s outer game – which is one’s IMAGE.

And one’s inner game – which is one’s HAPPINESS.

While most people are inclined to believe that it’s the outer component of personal branding which sets one apart , it’s actually one’s ’ inner game’ which determines and drives human greatness . That’s because

Hard Work + Happiness = Human Greatness

It’s all pretty easy when it comes to one’s outer game, as style coaches are a dime a dozen, and social media will show you all the trends.

But, when it comes to one’s inner game – it’s a different story .

It’s a game which cannot be outsourced.

While we are all unique human beings and indeed tread our own paths on the journey through life, common and definite patterns of human greatness do exist – and there are tools which can help one to reach the next level of performance, growth and contribution.

Here’s a simple, but far from simplistic master class  in personal ‘inner’ branding – to help you unlock and unleash your full potential in your personal and professional life.


Personal Branding has three powerful P’s, namely Purpose, Priority and Performance.

These three steps make up your ‘inner’ game plan, which when aligned and balanced make up a high level game plan– one which is

Made of The Right Stuff


Step One : Purpose is when one’s passion meets the universe’s needs.

If one can articulate one’s purpose in as few words as possible – then one immediately sets oneself on the road from Good to Great to Greater.

Here are three great examples of how great organization’s set clear and simple purposes.

To make children smile

This first one belongs to Disney and it has certainly served them well.

Here’s Coca- Cola’s higher purpose:                                          

To create open happiness

And Starbuck’s

To inspire and nurture the human spirit – one person, one cup, one neighbourhood at a time

Purpose is the one thing that one becomes expert in. It’s how one impacts on the world and makes a meaningful contribution. It’s ‘the why’ in the organization’s life.

It’s the bigger picture in one’s life – it’s the difference between motivation and inspiration –  and it becomes the key ingredient of both priority and performance.


The two most important days in your life are the days you are born and the day you figure out why– Mark Twain


Step Two  : Priorities determine and dictate one’s destiny.

The most important thing I have learnt in life is to focus my energy on what is important in life – Bill Gates


There can be no doubting that setting clear priorities in one’s life , is key to achieving human greatness – defined as achieving sustained success and significance in life.

Failing to set clear priorities is tantamount to living life by default – not design.

You’re the sum total of your priorities

Priorities determine where you FOCUS your finite energy and how you fill up your day – they determine your ‘to do list ‘

Can you list your BIG FIVE PRIORITIES in hierarchical order?

Even though every one of us is unique, a common set of priorities do come into play when it comes to human greatness. Here’s how the majority of the great champions see their priorities – these insights coming from hundreds of case studies completed on human greatness – and its inverse, called human implosion.

Number One is your investment in Brand You, then comes your investment in Your Purpose – the one thing you’re expert at, then comes Your Family & Friends, then comes your Health & Wealth and then Your Lifestyle – the lifestyle you desire.

The Game of Life presents a great paradox in that the more one helps oneself – first and foremost – the more one is able to help others. It’s best captured in the following quote by Bob Bulford:

Great Champions recognize that self-interest is central to one’s human design, but count the greatest gain as the goodwill of fellow humankind



Step Three  :Performance happens when one’s goals are aligned and balanced

The next step is to align one’s top three current year goals with one’s purpose and priorities. If one’s goals are not aligned, then it’s likely that another ‘P’ will automatically come into play – it’s called Procrastination.

It’s common for this to be the case.

Here’s an example of non-alignment. A lady I was recently helping with her personal brand listed her number one goal as ‘to stop smoking’. I told her that the chances of her giving up were close to zero, as she had not listed ‘Herself’ and/or ‘Her Health’ anywhere in her ‘Big Five’ priorities in life.

Once she had refined and refocused her ‘Big Five ‘priorities, she was able to open up the road to achieve her set goal – ’to stop smoking ‘.


Purpose, Priority and Performance are the 3P’s which make up the back bone of a game plan which is ‘made of the right stuff’.

They act as one’s compass in good times – as well as one’s scaffolding in challenging times.

They put the power in your hands – making your life far easier, far more fun and far more fulfilling.

And they make next happen.


Rob Opie is a Brand Strategist, Key Note Speaker, Author and ‘Greatness Coach’ . If you would like to find out more about Rob’s Corporate and Individual 100% success rate GREATNESS PROGRAMMES,

Please visit