BRAND SOUTH AFRICA . Exporting human ingenuity.

28 May 2024, Tuesday


Great is not something one is given in life.

Great is something one must take in life







What is it about South Africans?

AB de Villiers has set the cricketing world alight with his genius.

And he remains just a humble boytjie.

But, it’s on the business front where the game is changing fast.

South African business entrepreneurs are taking it to the next level of great.

Going global.

Maybe it’s the mindset of a Pretoria born lad that has changed the thinking.

Probably South Africa’s greatest export.

Elon Musk has multiple business interests, but a common thread underlies them all :

What is going to affect human- kind the most in the foreseeable future, what is not working – and go fix it .

Elon Musk is busy shaping our future.

And three of these globally impacting trends are:



South Africa’s Adrian Gore is at the forefront having turned Discovery into a GAMIFICATION machine – where real time online data is used to reward customers who display positive behaviour.




Uber’s Travis Kalanick leads the race.

Not far behind is Airbnb’s Brian Chesky.

Back home , Blue Label’s Brett and Mark Levy are fast changing the way the ‘Pre- Paid ‘ game gets played globally – digital abundance driving exponential opportunity.

Jannie Mouton’s Capitec and Curro are two leading examples of exponential success on the home front.

Some refer to it as :  ‘Simplexity’ –  the  very best of simple and complex.

Some just call it  : ‘Uberfication’ – making the interface more simple – more convenient.

In America, performance coach Anthony Robbins gets paid multi- millions of dollars by corporate executives , due to his genius ability to deconstruct complexity – making companies millions more in profits.



We live in the most technologically advanced society that mankind has ever known, but we remain human emotional beings.

The human touch counts most.

It’s those small defining moments that define human great – and can make or break a brand.


As South Africans , we can be immensely proud of our global game -changers

Think Marcus Jooste. Stephen Saad. Koos Bekker. Brian Joffe. Christo Wiese, Johan Rupert, Adrian Gore,  Stephen Koseff , Brett and Mark Levy

How about Shoprite’s Whitey Basson who’s dedicated his life to :

Growing a Nation. Feeding a Continent

The list goes on and on ………..

They’re Legends. Going Global

Innovating, Growing and Contributing greatly to our SA tax coffers – for the good of all South Africans.

Sponsoring our national sports teams. Building our national pride – our national gees.

And not too many are seen to be leaving our shores.



Loyal Ambassadors for Brand South Africa.

Indeed, we live in a privileged small part of the world.

A magical place to be.




Go Great.


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Rob Opie is a Brand Strategist, Inspirational Speaker Speaker, Author and Performance Coach to Corporate teams , Organizational teams , Sports teams and Individuals

  • Rob’s latest book: The Game Changers: Good to Great to Greater is available FREE to readers as an instant digital download on his site :